Our ethical SEO code for ALL clients

All parties are working towards presenting relevant and high quality information in an easy to use format to information seekers. However, NCB Media Ltd is being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

We will do no harm to any client

NCB Media will not intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.

We won't break search engine rules

NCB Media will not intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), NCB Media Ltd will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, NCB Media Ltd will seek clarification and await approval from the appropriate search engine before continuing to utilise potentially harmful technology or procedures.

Mislead, harm, or offend a customer

NCB Media will not intentionally mislead, harm, or offend a consumer. All individuals utilising a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimised phrase, or may be reasonably offensive to targeted visitors.

Intentionally violate any laws

NCB Media will not intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, service mark, or laws related to spamming as they may exist at the state, federal, or international level.

Falsley represent the content of the client site

NCB Media will not falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.

Misrepresent our own abilities

NCB Media will not misrepresent abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others . This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO staff has significant and reasonable control.

Participate in a conflict of interest

NCB Media will not participate in a conflict of interest without prior notice to all parties involved. This includes the practice of choosing to emphasise one client over another in competing keywords because there is more personal gain for the staff. All clients are treated equally and all will receive equal best effort in their search engine optimisation.

Unreasonable client expectations

NCB Media will not set unreasonable client expectations. This includes the practice of accepting more than a reasonable number of clients competing for the same keywords and implying that all will be in the top positions in the search engines. This also includes the implication that results can be obtained in an unreasonable amount of time given the known condition of the search engines, client site, and competition.

Offer dispute resolution procedures

NCB Media will offer our clients both internal and external dispute resolution procedures. This includes the publishing of address and phone numbers on primary web pages, the inclusion of third-party dispute resolution links prominently placed within the staff website, and contracts that include sections discussing dispute resolution.

Protect confidentiality

NCB Media will protect the confidentiality and anonymity of his clients with regards to privileged information and items implying testimonial support for the SEO staff. NCB Media Ltd will be bound to protect information that is not generally known as it may harm the client. NCB Media Ltd will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approvals."

Tired of advice you can't understand and don't trust?

NCB Media are here to demonstrate that search engine optimisation is a marketing discipline no different from any other. No mysteries, no risky tactics and no excuse for a lack of clarity: just sound business advice, firmly focussed on customer acquisition and sustainable long-term improvement. We look forward to assisting you and helping you in your marketing campaigns.

Let's get started on your next project

We not only design our websites to look good, but we create them so that they work well too.

Contact Us
Contact NCB
34 Northumberland Street
P: 01524 423 832
NCB Details

NCB Media Limited ~ Company No: 08687644